Samsung’s latest effort to connect its health apps to its health app ecosystem has caught the attention of consumers in California, where some of the company’s largest markets are located.
The company unveiled a new health ad for its Galaxy S7, its most popular smartphone, which features a woman with a cane walking down a street.
The woman’s cane rests on a curb, and a woman in a park nearby appears in a red T-shirt and red pants with a hoodie and sneakers.
The ad, dubbed “A Walk with the Galaxy S,” features a video showing a woman walking in a neighborhood and is a follow-up to a previous Galaxy S5 ad, which featured a woman holding her cane and walking on a street in a similar fashion.
The new ad is meant to connect the Galaxy s7’s mobile health app to Samsung’s Health and Fitness app, a service that’s also available for Android phones.
The Galaxy S 7 ad, posted on Samsung’s official website, features a young woman walking down the street and then later a man in a hooded sweatshirt and sneakers walking down it.
“Our latest ads are designed to help people understand what they can do to help their health and well-being and how to take control of their health,” Samsung said in a statement.
The ads, which will run on Samsung TV and online in the next few weeks, include messages such as, “This is a walk with the Samsung Galaxy S6,” and, “Take your health to the next level.”
Samsung said the ads will be made available through the company and through its social media channels, such as its Twitter and Instagram accounts.
Samsung is the latest tech company to try to leverage health into its marketing strategies.
Earlier this year, Facebook launched a health messaging app that combines a health-related theme with other social media messages and videos.
Apple also unveiled its first health-themed iPhone ad earlier this month.
It features an overweight woman walking along a city street and wearing a pair of shoes with the message, “Your body doesn’t matter if you’re fat or thin.”
Apple’s ad also features a man sitting in a chair, with the woman sitting on a park bench.